Use the Best Social Media for Business
Which social media do you use for your company? What are the best social media for business?
- Something else?
Actually it depends on who your audience is and what your objective is. If you are targeting a tech-savvy audience, Twitter and Google + may get you the best exposure. If you are messaging executives and professional maybe it’s LinkedIn. And if you are running a contest with the intent of generating leads Facebook might be your best bet. It’s important to look at who, what and why before you deciding the how.
If we see a data as of September 2014 we can determined the popularity of social media. It will help us to take decision:
- 71% of online adults use Facebook
- 23% of online adults use Twitter
- 26% use Instagram
- 28% use Pinterest
- 28% use LinkedIn
For me, it’s Facebook followed by LinkedIn. Facebook is where most of our potential clients for our small business digital marketing services and LinkedIn is where most of our clients for Audience Matters, which serves midsize to large enterprises and government agencies, are as well as potential partners are. LinkedIn is also where editors and marketing managers who need straight content writing and development services are though Facebook has several journalist and marketing professional groups. That said, as Ray and Michael say, your audience matters when considering where you spend the most time and resources on social media. As to the question of what our clients buy first, it’s usually website development services and inbound marketing as well as content writing that they’re interested in or buy.
Generic answer is
- Twitter and LinkedIn for B2B,
- Twitter and Facebook for B2C.
- Pinterest into the mix for any B2C business that has more than a local audience and has any kind of the visual aspect of it.
- LinkedIn is the best platform within the B2B space.
- Twitter is still worth scanning as there are a few people that use it more to share and look for content that is relevant to their profession and in these cases it can more effective than LinkedIn to build rapport with your prospects and clients.
But every situation is different. If you’re a small B2B consulting business you might have luck with Quora.Go where your customers, and industry thought leaders, are.
I know a person who used B2B services to provide Photography Service. He used heavily Facebook for his photography marketing so it was a good channel for him reaching them.
Facebook and Twitter are best for B2C brands as these two channels are still mostly used for “personal” accounts rather than business related.
So Finally I can say It’s important to look at who, what and why before you deciding the how. One strategy could be to first determine which platforms your customers and leads use, and then build your social media presence with those outlets in mind so as to achieve predetermined and measurable business objectives. Even if revenue impact is hard to measure, you should have specific key performance indicators in place that will help you evaluate the extent to which you are doing a good job and generating meaningful value for your company. Please Share your strategy in the comment box. Happy Social Media Marketing.
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